Every branch in one inbox. Every branch measured the same way.
A shared review queue, like-for-like benchmarking with the outlier flagged, bulk actions across a selection, per-location sync control, and access granted one location at a time.
Ten locations is not one location, ten times
The work does not just multiply — it changes shape. These are the three things that stop being manageable somewhere around the fifth branch.
One profile at a time
Google gives you each location on its own screen. Answering reviews across twelve branches means twelve tabs, twelve contexts, and no way to see the group.
The average hides the outlier
A group rating of 4.6 can be nine strong branches and one that is quietly sinking. By the time the average moves, the problem is months old.
Access is all or nothing
Either a branch manager gets the keys to the whole estate, or they get nothing and everything routes through head office.
From connected profiles to a group you can steer
Each location keeps its own record. The platform's job is to let you work across them without flattening the differences that matter.
Connect locations
Each Google Business Profile is linked once and becomes its own record.
Reviews sync in
Every location's reviews land in one inbox, tagged with where they came from.
Compare and rank
Locations are scored on the same measures, and outliers are flagged.
Act in bulk
Approve, publish or apply AI settings across a selection in one pass.
Report out
Branded PDFs per location or for the whole group, on your schedule.
One queue instead of one tab per profile
Reviews arrive from every connected location into the same list, carrying the branch they belong to.
One queue, every branch
Reviews from all connected locations arrive in a single list rather than in one screen per profile. The location a review belongs to travels with it.
Filter down to a branch
Narrow the same queue to one location — or a handful — without leaving the view or losing the group context you were working in.
Reply without switching
Answer a Bengaluru review and a Delhi review back to back. There is no profile to switch and no re-authentication in between.
Your locations, against each other
Like-for-like scoring across the estate, with the branch that needs attention surfaced rather than left for you to find. This compares your own branches — there is no competitor data involved.
Same measures, every location
Rating, response rate and profile health are computed identically for each branch, so the ranking is a comparison rather than five differently-shaped exports.
Outlier detection
The branch pulling the group down is surfaced as a flagged row, not something you have to notice yourself by scanning a table.
Per-location analytics
Drill into one branch — its rating trend, its review volume, its sentiment — without losing the network view you came from.
Change forty locations the way you change one
Select the locations you mean, then act once. The alternative is repeating the same edit until you lose track of which branches you have already done.
Bulk actions
Select a group of locations and approve pending replies or publish posts across all of them in one pass instead of branch by branch.
Bulk AI settings apply
Push one AI configuration — tone, reply length, the automation posture you settled on — to many locations at once, so a policy change is one action, not forty.
Each location connects, and disconnects, on its own
Syncing is a per-location switch with a per-location status, so one branch never takes the rest of the estate down with it.
Per-location sync toggles
Turn syncing on or off for an individual branch. A location being onboarded, sold, or temporarily closed does not have to distort the group.
Live sync status
Each location shows where it stands right now, so a branch that has stopped talking to Google is visible as a status rather than as silence.
Reconnect in place
When a connection needs attention it is fixed on that location's own record, without touching the branches that are working fine.
Permissions granted a location at a time
Roles are scoped to locations, not to the whole account. A branch manager sees their branch, a regional lead sees their region, and the settings each of them can change are controlled by the same matrix.
Changing someone's scope does not require rebuilding their account — the locations they can reach are an assignment, not a separate login.
| Role | Scope | Reply | Settings | Billing |
|---|---|---|---|---|
| Owner | All locations | Allowed | Allowed | Allowed |
| Regional lead | Their region | Allowed | Allowed | Not allowed |
| Branch manager | One location | Allowed | Not allowed | Not allowed |
| Viewer | Assigned locations | Not allowed | Not allowed | Not allowed |
A PDF per location, in your branding
Reporting to a franchisee, a regional board, or a client is its own job. It runs on the same records you have been working in, so the numbers in the PDF and the numbers on screen cannot disagree.
- Your own logo and colours on every page
- One PDF per location, or one for the whole group
- Ratings, review volume and response rate over the period
- Scheduled, so the branch report arrives without anyone exporting it
What the group view reads like
A sample workspace of twelve connected locations.
- Locations connected
- 12
- Group average rating
- 4.6
- Reviews answered
- 94%
- Branches flagged
- 2
Illustrative figures from a sample workspace, shown to explain what the group view puts in front of you. They are not customer data, not an average across accounts, and not an outcome you should expect.
The things chains ask first
Four answers about how this behaves once there is more than one pin on the map.
How is this different from the multi-location solution page?
That page is about whether a chain or franchise is the right fit — the situation, the buying case, the shape of the problem. This page is about the mechanics: how the shared inbox filters, what outlier detection flags, what a bulk apply actually changes, and what the permission matrix grants. If you are still deciding, start with the solution page; if you have decided and want to know how it works, you are on the right one.
Does benchmarking compare us to other businesses?
No. Benchmarking here means your own locations against each other on the same measures — rating, response rate, profile health. There is no competitor data and no rank tracking involved.
Can a branch manager only see their own branch?
Yes. Access is granted per location rather than per account, and the same assignment controls what someone can do as well as what they can see — so replying, changing settings and touching billing are separate grants.
What happens if one location stops syncing?
That location shows its sync status on its own record, and a broken connection is one of the events you can route to Slack, Discord, email or a webhook. The other branches are unaffected — syncing is toggled per location, not for the whole account.
Where to next
The persona case, the rules you apply across the estate, and the goal this serves.
Stop opening twelve tabs. Run the estate from one.
Connect your locations, give each manager exactly the scope they should have, and see which branch needs you this week — without exporting anything.