Collect client reviews, and reply without saying too much
For legal, accounting and consulting firms — where asking is delicate, and what you can safely put in a public reply is narrower than in most industries.
What clients write about
Nobody reviews a legal argument or a tax filing. They review how it felt to be a client while it was happening.
Whether the fees were clear up front
Hourly billing that ran past the estimate, or a scope that quietly grew, produces the longest and most damaging reviews in professional services.
Whether anyone got back to them
Clients accept that a matter takes months. What they write about is the fortnight of silence when they did not know where it stood.
Whether it was explained in plain words
Being talked at in jargon is a recurring complaint. Reviews that praise a firm almost always mention someone who made the situation understandable.
Whether they felt handled discreetly
Clients bring sensitive matters and notice how carefully they are treated — in the waiting area, on the phone and in what a firm says publicly.
Authority built on the record you already have
Ask former clients properly, reply in a voice grounded in your own policies, and keep the profile that people find you through in good order.
Client review landing pages
Review pages in your firm's colours and logo, so the last step of a matter still looks like your practice rather than a generic form.
NFC tap review cards
A tap-to-review card for reception, for clients who will not open an email but will happily tap a card on the way out.
Email requests after a matter closes
Branded requests to your client list once work concludes, with one polite automated follow-up that stops when they respond.
Replies grounded in your policies
The knowledge base holds your own wording on fees, scope and confidentiality, and every AI draft is written from it rather than invented.
On-brand AI drafting with approval
A draft for every review in the tone you set, held in an approval queue so a partner reads it before anything publishes.
Fee, responsiveness and clarity sentiment
Reviews are categorised so you can see whether the pressure is on billing, communication or turnaround rather than guessing from a star average.
Built for Professional Services
- Client review landing pages
- NFC tap review cards
- Knowledge-base-grounded AI replies
A year at one practice
The shape of the reporting you get for a single office.
- Requests sent
- 240
- Reviews collected
- 78
- Replied within 48h
- 98%
- Average rating
- 4.8
These figures are invented to show the report layout. They are not customer results and not a performance promise — your own numbers depend on your matter volume, your timing and how you ask.
Before you decide
The things this industry asks us most, answered plainly.
How do I reply publicly without revealing anything about a client?
By keeping the reply short and off the substance of the matter, and moving specifics to a private channel. The knowledge base holds the wording your firm is comfortable with, every draft is written from it, and the approval queue means a partner signs off before anything publishes. You remain responsible for what your own professional obligations allow.
Are we allowed to ask clients for reviews at all?
Google permits asking for honest reviews without incentives or screening. Whether your regulator permits it, and in what form, is a question for your own professional body — the platform does not make that judgement for you.
What grounds the AI replies in our own policies?
The knowledge base. You upload your own fee schedules, engagement wording and complaint procedure, and drafts are written from that material and your brand voice settings rather than from generic phrasing.
Clients choose a firm on what other clients said.
Ask the ones you served well, answer everyone in a voice your partners approved, and keep the profile people find you through in order.